The New Group, one of New York’s leading Off-Broadway theaters, is seeking a full time Marketing Associate to play a key role in the Marketing Department’s responsibilities for stage productions, Off Stage projects, and institutional programs. Reporting to the Director of Marketing, the associate will also support the department’s campaign planning, content creation, communications, and audience development efforts.

​​The New Group is an award-winning, artist-driven company with a commitment to developing and producing powerful, contemporary theater. The organization’s New Group/New Works play and musical development program champions original works by emerging and established authors. The New Group Off Stage celebrates work at the intersection of art, multimedia, and social engagement by showcasing some of today’s most compelling storytellers through web series, films, audio plays and more. The New Group also operates  a variety of theater education programs from teen acting ensembles to college access programs, and a college-level acting studio in collaboration with Long Island University-Brooklyn.

Responsibilities will include:

• Execute promotions on social media and email marketing channels as part of an overall marketing strategy
  • With the Director of Marketing, monitor the communications calendar to ensure the successful rollout of marketing campaigns
  • Create social media content and oversee scheduling, engagement and analytics
  • Build and deploy email campaigns to targeted audience segments
  • Maintain the email database through Spektrix and DotDigital
• Implement basic website updates and maintenance (via WordPress)
• Work with Director of Marketing to purchase media spends and analyze paid campaigns with vendors
• Design lobby display and digital program for each production
• Participate in content creation including copywriting, graphic design, social media, event social media coverage, and video/photoshoots
• Support ticketing and customer service activity as needed
• Collaborate on ongoing initiatives for audience cultivation and community engagement
  • Organize and attend Engagement events (up to 4 per production)
• Circulate marketing and press photos for review with company and staff
• Provide design layout support for institutional assets, collaborating with the development and educational departments
• Assist in administrative support for the marketing department

 

The ideal candidate will have the following: 

• Demonstrated or transferable experience with the responsibilities listed above
• Strong written and interpersonal communication skills
• Excellent proofreading skills and attention to detail
• Familiarity with Microsoft Office and/or Google Workspace applications
• Familiarity with email and CRM database systems (DotDigital and Spektrix is a plus)
• Basic design experience, (Adobe Creative Suite is preferred), with the propensity to learn
• Video editing experience is a plus
• Ability to maintain multiple projects simultaneously, coordinating between staff, external agencies and vendors
• Ability to work independently and be proactive, to troubleshoot, and to pivot 
• Ability to collaborate with and adapt to a wide variety of people and personalities, working styles, and artistic visions

 

The New Group currently operates as a hybrid workplace with office hours from 10:00AM to 6:00PM Monday-Friday. Administrative staff typically work onsite the office Tuesdays, Wednesdays, and Thursdays. This position requires extended periods of time working at a computer, as well as some evening and weekend onsite event coverage. The New Group produces at locations that are separate from its offices and local travel may be required from time to time. 

Experience or interest in a specific area of arts marketing—graphic design, social media, copywriting, event planning—is desirable but not a requirement.

The New Group will provide training for specific software programs (Spektrix and Dot Digital).  If you do not meet all of the criteria listed above but know you have what it takes to do this job, we encourage you to apply and tell us about yourself and your transferable skills in your cover letter.

This position is non-exempt with an annual salary range of $45,000 to $50,000. Current benefits package includes health, dental, vision, 403(b) retirement, and commuter benefit plans. Some weekend and evening work may be required during production periods and events.

The New Group embraces diversity in all forms and encourages applications from all qualified candidates. The New Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. If reasonable accommodation is needed to participate in the job application or interview process, please contact us at jobs@thenewgroup.org. 

Please email a cover letter and resume with references to jobs@thenewgroup.org. Please include “Marketing Associate” in the subject line. No phone calls please.